Taking on new businesses centered around intellectual property through advances in digital transformation and ABW (Activity Based Working)

We are involved in new businesses in a range of fields, including merchandising by planning and selling character merchandise, esports, and educational activities, as well as our service business centered on ”Tokorozawa Sakura Town” and our event business.


With our ”N Prep School” learning app, we offer an all-in-one learning system that optimizes the live-streaming of classes and educational materials for smartphones in cooperation with ”N High School”. Through operating Vantan, an educational organization to develop young creators, and more, we are making a strong effort in the education field.


We manage ”FAV gaming”, a pro gaming team, and plan and operate esports events.


Licensees and KADOKAWA CORPORATION sell merchandising, including goods linked with KADOKAWA animation, books, comics, and games. There are a wide variety of goods, including figures, which are popular, stationery, and confectioneries. They are sold at e-commerce stores directly managed by KADOKAWA, animation specialty stores, bookstores, exclusive sales outlets at airports, and other types of stores as well as at events in Japan and overseas. Overseas, translated publications are sold and certain goods are sold exclusively at events mainly through overseas bases.

©Tappei Nagatsuki, Published by KADOKAWA CORPORATION / Re: ZERO –Starting Life in Another World– Production Committee

Experience Business, Inbound Business

Tokorozawa Sakura Town

Tokorozawa Sakura Town

In November 2020, KADOKAWA opened ”Tokorozawa Sakura Town”, a large-scale complex that is also the largest pop-culture facility in Japan. This facility is a base for “The Cool Japan Forest Vision” promoted jointly by KADOKAWA and the Tokorozawa city government, which aims to create a city everyone wants to live in and visit, blending greenery, culture, and industry. In addition to an expansive office, book manufacturer, and distribution factory, the facility also features an event hall, a hotel, a restaurant, and a variety of shops offering new experiences with intellectual property. We will showcase the appeal of Japanese culture and content to the world from ”Tokorozawa Sakura Town” in the future.

Kadokawa Culture Museum

Kadokawa Culture Museum Kadokawa Culture Museum

©Kadokawa Culture Museum

This is the flagship facility of ”Tokorozawa Sakura Town”, operated by the Kadokawa Culture Promotion Foundation with design overseen by Kengo Kuma. An unprecedented project mixing a library, museum, and art museum together, this multicultural museum goes back and forth between the real world and virtual reality while inspiring the imagination.

Japan Pavilion

Japan Pavilion
Features two event halls: Hall A, with a capacity of 650 seated or up to 1,800 standing, and theatre-style Hall B, with a capacity of 200 seated. They can be used for a variety of purposes, from concerts, esports tournaments, and 2.5-dimensional stage performances to events.

EJ Anime Hotel

EJ Anime Hotel
An experience-based hotel with an anime theme, allowing guests to stay overnight within their favorite stories. We are developing a collaborative room offering the worldview of anime, comics, games, and more.
*EJ refers to "Entertainment Japan"

Da Vinci Store

Da Vinci Store
An experience-based book store operated directly by KADOKAWA. The store features a section of books featuring select authors and an area produced in collaboration with the ”Kadokawa Culture Museum”, and it also sells merchandise.


A restaurant with food made using large amounts of ingredients that are local, fresh, and seasonal, including their own curry and daily specials. While it is a cafeteria for employees, customers can also visit the Canteen.

Sennin Terrace, Central Plaza

Sennin Terrace, Central Plaza
Sennin Terrace expands out towards the row of cherry blossom trees along the Azuma River, and the Central Plaza hosts a variety of events. These two open spaces are quite expansive.

Musashino Reiwa Shrine

Musashino Reiwa Shrine
This is a new shrine built in ”Tokorozawa Sakura Town” to wish for the continual development of bright Japanese culture. The shrine is called "Musashino Reiwa Shrine".

Tokorozawa Sakura Town official website

Narita Anime Deck, Kyushu Anime Deck

Narita Anime Deck

Narita Anime Deck


In November 2019, we opened “Narita Anime Deck”, a hands-on entertainment facility with the theme of animation, where visitors can buy goods and enjoy food and beverages on the second floor of the main building of Narita International Airport Terminal 2. “Narita Anime Deck” is a new type of entertainment facility where visitors can experience globally acclaimed Japanese animation culture and the appeal of characters through goods, food, events and photo-shooting areas. The facility has three sections: a shop, a restaurant and an entertainment café. Visitors can buy animation and games, among other goods, and can enjoy a menu associated with popular animation and stage events. From October 2020, the restaurant has expanded to become a hub for ramen tourism, with Hand-selected from ”Across Japan! Ramen Walker - a Journey of Flavors”.
KADOKAWA opened “Kyushu Anime Deck” in “SAKURA MACHI Kumamoto”, a commercial facility in Kumamoto, in September 2019 to increase recognition of the KADOKAWA brand in Japan and in Asia.

*The entertainment café is temporarily closed from April 1, 2022, and the restaurant is closed from June 1, 2022.


We operate the ”EJ Anime Theatre Shinjuku”, specializing in anime. We offer service and experience-based entertainment through operating movie screens, event spaces, and a cafe together. Regarding Japanese anime as a form of world-class culture, the ”EJ Anime Museum” opened on the third floor of the ”Kadokawa Culture Museum” at ”Tokorozawa Sakura Town” in November 2020 as a place to introduce anime through a unique perspective. We hosted the ”Newtype 35th Anniversary Anime Chronicle” in commemoration of 35 years of Newtype, a monthly magazine published by KADOKAWA, as an exhibition to coincide with the opening of the theatre. In addition to developing events and stage productions related to our content, we created the ”READPIA” brand for public reading events that are gaining popularity among a wide range of people and are working to further strengthen our lineup. We are also putting effort into stage plans in collaboration with other companies, including Toraja - NINJAPAN - created by Johnny & Associates and Shochiku.

Group companies

  • ATX INC.

    ATX INC.

    As a subsidiary that provides ICT service to the KADOKAWA group, ATX supports the operation and construction of KADOKAWA’s critical systems and related systems, primarily the commercial distribution and logistics systems, and supports the operation of internal EUC service at KADOKAWA.



    Founded in June 2019 as a special subsidiary of KADOKAWA (special subsidiary accreditation in September of the same year). To assist in Group diversity and inclusion, this company develops unique businesses, including editing support, office services, manufacturing centered around coffee roasting, children's clubs, and more. They aim to create a work environment and corporate culture where the humanity of each person can be understood through respect.

  • KADOKAWA Game Linkage Inc.

    KADOKAWA Game Linkage Inc.

    KADOKAWA Game Linkage is attempting to create new value related to games. It develops game media, including publications under the brands of “Famitsu” and “Game no Dengeki”, online services and video distribution, produces gaming team “FAV gaming”, and plans esports events.
    It will increase the excitement from games to users and will bring the fun of games to more people.

  • KADOKAWA Connected Inc.

    KADOKAWA Connected Inc.

    KADOKAWA Connected boasts strengths in large-scale infrastructures, networks and big data analysis, and provides infrastructure development and operation for “niconico” and other services offered by the KADOKAWA group, ICT consulting, and support for workstyle reforms. Based on the results of those activities, KADOKAWA Connected provides digital transformation advisory.
    KADOKAWA Connected operates the “Smart City Research Institute”, which conducts research and development. The research institute develops solutions that will be necessary in the future, including AI, big data and networks, and provides B2B2X service in and out of the Group.

  • Cool Japan Travel, Inc.

    Cool Japan Travel, Inc.

    Cool Japan Travel is a travel planning company jointly established by WILLER, which provides mobility solutions, and KADOKAWA, which creates Cool Japan content, in particular animation, comics and information on restaurants. Cool Japan Travel uses Cool Japan content, primarily animation, comics, and games and provides services, including official tours related to animation and games and for fans of voice actors and creators. The company provides tours that offer a special experience related to content for fans of works and artists in Japan and inbound tourists from around the world.
    ◆ Travel Industry Tokyo Governor Registration No. 2-7337

  • DWANGO Co., Ltd.

    DWANGO Co., Ltd.

    DWANGO develops a variety of digital content and services, taking advantage of innovative ideas and advanced technologies. Under the concept of “Born in the Net, Connected by the Net,” the company operates “niconico”, the video platform, and holds events, including “Niconico Chokaigi”, events in the real world that mimic online events, and “Animelo Summer Live”, the world’s largest animation music event.
    It also engages in education. It has developed “N Prep School”, an e-learning application, in cooperation with “N High School”, which is run by Kadokawa Dwango Gakuen. It cooperates with Vantan (a subsidiary), an educational institution to cultivate young creators.

  • J-GUIDE Marketing Co., Ltd.

    J-GUIDE Marketing Co., Ltd.

    Founded in 2018 as a company specializing in offering one-stop cross-border business solutions between Japan and China. They develop a variety of businesses, including the operation of social media in Japan and China, influencer management, marketing consulting, promotion planning, cross-border e-commerce support, and more, and have made it their mission to promote cultural exchange and business promotion between Japan and China. Utilizing excellent personnel from China who have knowledge about the Chinese market and a connection to the business world, we are gathering local knowledge that other companies in the same industry do not have through cooperating closely with the Group's Chinese business units.

  • Virtual Cast, Inc.

    Virtual Cast, Inc.

    They develop a variety of content and services to maximize brain endorphins with the idea of creating a future that is slightly off using their technological strength with virtual reality. This includes ”VirtualCast”, a virtual reality live communication service, and ”THE SEED ONLINE”, a 3D data sharing service that makes the management and distribution of 3D models a reality.
    They also offer a variety of augmented and virtual reality solutions, including technological cooperation for large-scale augmented reality concerts and the realization of a virtual reality educational platform utilizing ”VirtualCast” for ”N High School” and ”S High School” operated by KADOKAWA DWANGO.

  • Vantan Inc.

    Vantan Inc.

    Founded in 1965. They develop the practical school business with a vision to create a school that is more similar to society than any other school in the world. They develop human resources that can contribute to society right away through practical education, which includes long-term internships, projects in collaboration with industry, and courses taught by teachers who are active in their field. (Tokyo, Osaka, and Nagoya)
    They have developed schools in various fields, including fashion, hair and makeup, beauty, graphic design, film, games, anime, pastry chef, cafes, and programming, as well as for creators, influencers, and producers in the entertainment field.
    Over 190,000 graduates have already been produced.