OTHERS

BUSINESS OVERVIEW

The Operation of Facilities and Our Merchandising (MD) Business Expand the Potential of the Media Mix

We are developing our facility operation business, merchandise business, and new businesses. Our facility operation business’s role includes the operation of “TOKOROZAWA SAKURA TOWN,” ground zero for pop culture with a total visitor count of around four million. Our merchandise business plans and sells character merchandise such as character figures, primarily for our own IP, and operates online stores such as “KUJIBIKIDO,” an online lottery service.

Plan and sell character merchandise（MD）

The KADOKAWA Group produces its own merchandise and sells rights to its IP for merchandise production in an effort to maximize the life time value (LTV) of its intellectual property, including anime, books, and comics. We plan a broad range of merchandise, from domestically and globally popular metal badges and figures to clothing, stationery, and confectioneries. They are domestically and globally made available at KADOKAWA’s e-commerce store, online lottery stores, animation specialty stores, bookstores, event venues and many other locations.

©CLAMP・ShigatsuTsuitachi CO.,LTD.
©Aka Akasaka x Mengo Yokoyari/Shueisha, "OSHI NO KO" Partners
©Kugane Maruyama,PUBLISHED BY KADOKAWA CORPORATION/OVERLORD:The Sacred Kingdom Movie Partners
©2020 REKI KAWAHARA/KADOKAWA CORPORATION/SAO-P Project

Operation of facilities

TOKOROZAWA SAKURA TOWN

This is a large-scale complex that KADOKAWA opened in Tokorozawa City, Saitama in November 2020, aiming to be one of Japan's largest hubs for pop culture communication. “TOKOROZAWA SAKURA TOWN” is the base for The Cool Japan Forest Vision promoted jointly by KADOKAWA and the Tokorozawa city government and the Saitama Culture & Tourism Republic based on a tripartite cooperation agreement between KADOKAWA, Saitama prefecture and the Tokorozawa city government. In addition to offices and the Book Manufacturing and Distribution Facility, “TOKOROZAWA SAKURA TOWN” also features shops and facilities. The number of visitors in FY2023 was approximately 1.15 million.

“Kadokawa Culture Museum” is a landmark in “TOKOROZAWA SAKURA TOWN.” It is a cultural complex including a library, art museums and other facilities. Other features include the “Da Vinci Store” which is an experience-based bookstore run by KADOKAWA, the “Canteen KADOKAWA restaurant,” the e-sport facility “FAV ZONE” and the event hall “Japan Pavilion.”

*“Kadokawa Culture Museum” and “Musashino Reiwa Shrine” are operated by the the Kadokawa Culture Promotion Foundation.

Kadokawa Culture Museum

©Kadokawa Culture Museum

Da Vinci Store

Canteen KADOKAWA

FAV ZONE

Japan Pavilion

Musashino Reiwa Shrine

TOKOROZAWA SAKURA TOWN official website

Group companies

Yellow Jam Inc.

We provide services such as production and operation of various events and production and sales of goods.
Utilizing our abundant registered part-time human resources and experience, we also manage multiple commercial facilities, including the facilities in “TOKOROZAWA SAKURA TOWN.” We also actively promote human resources by utilizing our knowledge in human resource development, and our strength lies in our one-stop event holding and various operation services, which no other company can offer.
KADOKAWA CRAFT INC.

Founded in June 2019 as a special subsidiary of KADOKAWA (special subsidiary accreditation in September of the same year). To assist in Group diversity and inclusion, this company develops unique businesses, including editing support, office services, manufacturing centered around coffee roasting, children's clubs, and more. They aim to create a work environment and corporate culture where the humanity of each person can be understood through respect.
KADOKAWA Global Marketing Co., Ltd.

Founded in 2018, the company specializes in providing one-stop global marketing solutions. It engages in a variety of businesses, including social media operations, influencer management, marketing consulting, promotion planning, and cross-border e-commerce support. Its mission is to promote cultural exchange and business collaboration between Japan and overseas markets.
By leveraging highly skilled international personnel with deep knowledge of overseas business and strong connections to local markets, and by closely collaborating with the Group's overseas business units, it has gained local support that sets it apart from competitors.
KADOKAWA Connected Inc.

With strengths in large-scale infrastructure projects, networking, and big data analysis, this company develops and operates infrastructure for services offered by the KADOKAWA Group, is involved in ICT consulting and support for working style reforms, and offers experience-based digital transformation advisory services.
They also develop solutions that will be required in the future, including AI, big data, and networking, and deploy these solutions both within and outside the Group.
Kadokawa Media House Inc.

Kadokawa Media House supports the KADOKAWA group and entertainment companies in intellectual property marketing. It is a business solution company that provides support for the planning of advertising and promotions, creative direction, the planning and production of events, space production and the operation of the experience business.
Cool Japan Travel, Inc.

Cool Japan Travel is a travel agency founded as a joint effort between the anime, manga and game production company KADOKAWA and the highway bus, railway and mobility service company WILLER. We offer special experiences and tours that connect fans with their passions, such as official anime and game tours, interactive events with voice actors, celebrities and artists, and even joint training camps with athletes and creators. Our business is not limited to Japan, and we aim to provide special value to fans all around the world.
DWANGO Co., Ltd.

DWANGO develops a variety of digital content and entertainment services, taking advantage of innovative ideas and advanced technologies. Under the concept of “Inspiring people, connecting humanity with technology,” the company operates “Niconico Douga,” the social video platform, and holds events, including “Niconico Chokaigi,” events in the real world that mimic online events, and “Animelo Summer Live,” the world’s largest animation music event.
It also engages in education. It has developed an e-learning application in cooperation with “N High School” and “S High School,” which are run by Kadokawa Dwango Educational Institute, and provides IT education Vantan (a subsidiary), an educational institution to cultivate young creators.
Virtual Cast, Inc.

They develop a variety of content and services to maximize brain endorphins with the idea of creating a future that is slightly off using their technological strength with virtual reality. This includes “Virtual Cast,” a virtual reality live communication service, and “Virtual Cast Store,” a 3D data sharing service that makes the management and distribution of 3D models a reality.
They also offer a variety of augmented and virtual reality solutions, including technological cooperation for large-scale augmented reality concerts and the realization of a virtual reality educational platform utilizing “Virtual Cast” for “N High School,” “S High School” and “R High School” operated by Kadokawa Dwango Educational Institute.
KADOKAWA QINGYU (SHANGHAI) CULTURE & CREATION CO., LTD.

Founded in Shanghai, China in 2018. The company has a new business model: it collaborates with Chinese IP companies leveraging the KADOKAWA Group’s ability to create intellectual property and develops domestically produced, original intellectual property such as manga, anime, games and live-action videos.