OTHERS

Our Merchandising (MD) Business and Recreation Business Expand the Potential of the Media Mix

We are expanding our MD business, recreation business, and new businesses. Our MD business plans and sells character goods such as character figures, primarily for our own IP, and operates online stores such as “KUJIBIKIDO,” an online lottery service. Our recreation business’s role includes the operation of the pop culture hub, “TOKOROZAWA SAKURA TOWN,” and the planning and execution of IP events outside of the same facility. We are also developing new businesses such as “Virtual Cast,” a VR/metaverse communication service.

Plan and sell character merchandise（MD）

The KADOKAWA Group produces its own merchandise and sells rights to its IP for merchandise production in an effort to maximize the intellectual property, including anime, books, and comics. We plan a broad range of merchandise, from domestically and globally popular metal badges, figures and plastic models to clothing, stationery, and confectioneries. They are domestically and globally made available at KADOKAWA’s e-commerce store, online lottery stores, animation specialty stores, bookstores, event venues and many other locations.

©Kafka Asagiri 2025 ©Sango Harukawa 2025　KADOKAWA CORPORATION
©Keiichi Sigsawa 2025　illustration／Kouhaku Kuroboshi
©Rifujinnamagonote/MFBOOKS/Mushoku Tensei II Production Committee
©Ryoko Kui,KADOKAWA/Delicious in Dungeon PARTNERS
©PENGUINBOX,KADOKAWA, Little Shark’s Day Out

Recreation Business

TOKOROZAWA SAKURA TOWN

This is a large-scale complex that KADOKAWA opened in Tokorozawa City, Saitama in November 2020, aiming to be one of Japan's largest hubs for pop culture communication. “TOKOROZAWA SAKURA TOWN” is the base for The Cool Japan Forest Vision promoted jointly by KADOKAWA and the Tokorozawa city government and the Saitama Culture & Tourism Republic based on a tripartite cooperation agreement between KADOKAWA, Saitama prefecture and the Tokorozawa city government. In addition to offices and the Book Manufacturing and Distribution Facility, “TOKOROZAWA SAKURA TOWN” also features shops and facilities.

TOKOROZAWA SAKURA TOWN

“Kadokawa Culture Museum” is a landmark in “TOKOROZAWA SAKURA TOWN.” It is a cultural complex including a library, art museums and other facilities. Other features include the “Canteen KADOKAWA restaurant,” and the e-sport facility “FAV ZONE.”

*“Kadokawa Culture Museum” and “Musashino Reiwa Shrine” are operated by the the Kadokawa Culture Promotion Foundation.

Kadokawa Culture Museum

Kadokawa Culture Museum Kadokawa Culture Museum

©Kadokawa Culture Museum

Canteen KADOKAWA

Canteen KADOKAWA

FAV ZONE

FAV ZONE

Musashino Reiwa Shrine

Musashino Reiwa Shrine

TOKOROZAWA SAKURA TOWN official website

Group companies

  • Yellow Jam Inc.

    Yellow Jam Inc.

    We provide services such as production and operation of various events and production and sales of goods.
    Utilizing our abundant registered part-time human resources and experience, we also manage multiple commercial facilities, including the facilities in “TOKOROZAWA SAKURA TOWN.” We also actively promote human resources by utilizing our knowledge in human resource development, and our strength lies in our one-stop event holding and various operation services, which no other company can offer.

  • KADOKAWA CRAFT INC.

    KADOKAWA CRAFT INC.

    Founded in June 2019 as a special subsidiary of KADOKAWA (special subsidiary accreditation in September of the same year). To assist in Group diversity and inclusion, this company develops unique businesses, including editing support, office services, manufacturing centered around coffee roasting, children's clubs, and more. They aim to create a work environment and corporate culture where the humanity of each person can be understood through respect.

  • KADOKAWA Global Marketing Co., Ltd.

    KADOKAWA Global Marketing Co., Ltd.

    Founded in 2018, the company specializes in providing one-stop global marketing solutions. It engages in a variety of businesses, including social media operations, influencer management, marketing consulting, promotion planning, and cross-border e-commerce support. Its mission is to promote cultural exchange and business collaboration between Japan and overseas markets.
    By leveraging highly skilled international personnel with deep knowledge of overseas business and strong connections to local markets, and by closely collaborating with the Group's overseas business units, it has gained local support that sets it apart from competitors.

  • Kadokawa Media House Inc.

    Kadokawa Media House Inc.

    Kadokawa Media House supports the KADOKAWA group and entertainment companies in intellectual property marketing. It is a business solution company that provides support for the planning of advertising and promotions, creative direction, the planning and production of events, space production and the operation of the experience business.

  • Cool Japan Travel, Inc.

    Cool Japan Travel, Inc.

    Cool Japan Travel is a travel agency founded as a joint effort between the anime, manga and game production company KADOKAWA and the highway bus, railway and mobility service company WILLER. We offer special experiences and tours that connect fans with their passions, such as official anime and game tours,  interactive events with voice actors, celebrities and artists, and even joint training camps with athletes and creators. Our business is not limited to Japan, and we aim to provide special value to fans all around the world.

  • DWANGO Co., Ltd.

    DWANGO Co., Ltd.

    DWANGO develops a variety of digital content and entertainment services, taking advantage of innovative ideas and advanced technologies. We operate “Niconico,” the social video community service, and the eBook store “BOOK☆WALKER.” In addition, we hold events, including “Niconico Chokaigi,” a real-world event that reproduces the online world, and “Animelo Summer Live,” the world’s largest anime song event.
    We also engage in education. We develop learning applications in cooperation with the “N High School Group” and “ZEN University,” which are operated by KADOKAWA DWANGO Educational Institute, and provide IT education to Vantan (a subsidiary), an educational institution to cultivate young creators.

  • Virtual Cast, Inc.

    Virtual Cast, Inc.

    We develop and provide “Virtual Cast," a VR live communication service, and “Virtual Cast Store," a platform for the management and distribution of 3D models. We also offer a wide range of XR solutions, including the operation of the motion capture studio "LOGIC&MAGIC STUDIO," the planning, production, and management of real-time CG, VTuber, and AR live events, as well as the application of VR in the education sector.

  • KADOKAWA QINGYU (SHANGHAI) CULTURE & CREATION CO., LTD.

    KADOKAWA QINGYU (SHANGHAI) CULTURE & CREATION CO., LTD.

    Founded in Shanghai, China in 2018. The company has a new business model: it collaborates with Chinese IP companies leveraging the KADOKAWA Group’s ability to create intellectual property and develops domestically produced, original intellectual property such as manga, anime, games and live-action videos.

  • Sozo Pte. Ltd.

    Sozo Pte. Ltd.

    SOZO is a leading company driving the expansion of Japanese related entertainment content and platforms in Southeast Asia. Centering on the planning and operation of large-scale events such as AFA (Anime Festival Asia), Southeast Asia's largest anime event, SOZO conducts diversified business in the entertainment sector, including producing concerts for top Japanese artists in Southeast Asia, hosting exhibitions and events for popular anime titles, and developing and distributing related merchandise.