Since its foundation, the KADOKAWA group has expanded its business, revamping its business categories with the changing times. The basic strategy of the group is to develop its own global media mix. That is, the group creates a variety of forms of Intellectual Property (IP), including books, movies, animation, games, UGC (User Generated Content),etc., and sells them worldwide.
We will develop an intangible experience business centered around Tokorozawa Sakura Town that will increase business efficiency through digital transformation. We will expand the content and services available to our customers to enjoy a variety of entertainment.
Creating New Intellectual Property Centered around Publications
Maximizing media mix between books and anime as the video business of a publishing company
Creating new intellectual property for games and expanding intellectual property through games
Operations of video community service, planning and operations of events, and distribution of mobile content
Taking on new businesses centered around intellectual property through advances in digital transformation and ABW (Activity Based Working)
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©Tappei Nagatsuki, Published by KADOKAWA CORPORATION, Re: ZERO –Starting Life in Another World– 1 Production Committee
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